Spare stuff
Capturing the Environment
We captured the environment of the space using an illustration style that was a modern take on a traditional Japanese style.
One side of the space features a raised wooden seating area, with low tables and cushions on the floor for seats with a strict no-shoe policy. We created Signage and Wayfinding that directed the customers visually, through illustration, which is a universal language. This allowed us to communicate the same message to both English and Japanese natives without using written translations.
I concentrated on two main personas:
- Ethan (The Technophile):
- Upgrades his phone almost every year
- Motivated by access to the latest technology
- Likely to trade in for discounts on new devices
- Emma (The Budget-Conscious Student):
- Prioritizes finding the best deals
- Highly aware of costs and potential savings
Bringing a Slice of Japan to Manchester
We had the pleasure of developing the Branding and Spatial design for Cha.ology; A unique Japanese Teahouse that has recently opened it’s doors in the heart of Manchester City Centre. The Teahouse aims to capture the tradition and heritage of Japan in a clean, sophisticated and contemporary way that works for the Westernised market. We worked alongside Hong Kong born founder of Cha.ology, Mei Lee on creating a contemporary brand that is firmly rooted in Japanese Heritage.
Capturing the Environment
We captured the environment of the space using an illustration style that was a modern take on a traditional Japanese style.
One side of the space features a raised wooden seating area, with low tables and cushions on the floor for seats with a strict no-shoe policy. We created Signage and Wayfinding that directed the customers visually, through illustration, which is a universal language. This allowed us to communicate the same message to both English and Japanese natives without using written translations.