I’m a multi-disciplined UX/UI designer with seven years in product design, backed by five years of graphic and web design experience. My design process involves working closely with clients, business analysts, product managers, developers and designers, to combine my expertise and best practices to deliver outstanding products.

Career progression

Vodafone Senior UX UI Designer | MAR 2022 – NOWMy focus at Vodafone has been validating various initiatives designed to improve the digital purchase experience, in order to increase sales across the online store. My work included designing wireframes and prototypes, running unmoderated user testing sessions and presenting findings and key callouts to stakeholders, collaborating with different stakeholders including legal and copywriting, and working across multiple squads with other designers, product owners and developers, to enable initiatives to be shipped.
Service NSW Senior Product Designer | 2020 – 2022My time within the Digital Notifications team at Service NSW has allowed me to level up on my UX research and validation skills, work with a number of cross-functional teams and contribute to the design system used across Service NSW. Working with the Product Owners and designers, I helped define the product roadmap and strategy, and structure the ways of working within the design team.
Clui Lead UX UI Designer | 2017 – 2020As the Lead UX UI designer at Clui, a SaaS LMS (Learning Management System), I was able to transform a product with big potential and limited UX consideration, into a scalable, user-centric learning product. My role in the product team involved taking ideas through the end-to-end design process, from solutioning and wireframes through to high-fidelity design, developer handover and QA. Working with clients such as Dreamworld, G8 Education and Safetywise has given me great insight into what features companies are looking for in an LMS, the problems I can help them solve, and the importance an LMS plays in their organisation. I also created and managed the Clui design system, and had the opportunity to perform product owner duties for over six months, including roadmap planning, strategy meetings, sprint planning\sizing and running retrospectives and team feedback sessions.
Simple Product Designer | 2015 – 2017Simple’s SaaS marketing performance platform gave me the opportunity to work on many different features over two years, while learning a lot about the end-to-end design process. Working with two other designers, and with a large team of developers, I was able to lead product features and design them autonomously, incorporating best practice examples and research, user testing feedback, and rapidly prototype to craft a final solution, to be handed over to developers. I served as the owner of a company-wide initiative of creating and managing the product style guidelines – improving the design consistency across the company.
Mozmo Creative Web Designer | 2014 – 2015 As Mozmo’s sole web designer, I managed the online side of the agency, where I continually shaped and improved the web design and development process. To make things easier and more efficient for both the client and the agency, I worked on web and print projects with quick turnaround timelines. Part of the process included brie ng clients on content requirements for their websites, creating wireframes and mockups, followed by building responsive websites.
Cox Rayner Architects Graphic Designer | 2013 – 2014 Duties at Cox included collaborating directly with architects and interior designers on upcoming projects, and designing tenders and corporate-style documents to tight deadlines. The design of in-house graphics included logos, electronic forms, templates, maps, charts and diagrams. This work allowed us to communicate complex information effortlessly to our clients. Cox Rayner Architects was often a true test of my capacity to work under extremely tight deadlines, while highlighting my contribution in team settings.
PLM Media Graphic & Web Designer | 2010 – 2013 PLM Media was a really suitable start for my career as a designer. Being a small agency, I was able to really get my hands dirty with an abundance of work across print and web. My primary tasks included the setup, design and ongoing management of websites, designing press ads for display villages\ builders (including managing media bookings and sending material), and the complete management of two monthly, high distribution publications. Such content included the design, editorial sourcing, liaising with PR agencies and advertising clients, and also sending press-ready les to print, followed by proof check and distribution.


Having worked closely with Brad on a daily basis for over two years, I have been impressed by his ability to deliver high quality product design solutions in a fast- paced SaaS startup environment. Across a variety of projects and teams, often within extremely tight timelines, Brad has demonstrated a wide range of UX and UI design skills that would be a major contribution and asset to any organisation who needs rapid prototyping and user validation.

Brad is passionate about product design, confident in presenting it to clients and senior stakeholders, and he is a true teammate which is so critical in group performance settings.

Warren PrasekProduct Designer, Simple

Managing a team of consultants who are constantly receiving phenomenal feedback on the user experience and the design of our products, allows me as the Director of Professional Services to deliver even better consultancy to our clients and to streamline complex processes in a matter of minutes.

Brad’s extraordinary contribution to our product design, while following-up on and incorporating concrete user feedback – allowed us to work in agility and to constantly upgrade and update the design concepts of our product.Being a constant advocate for our clients, Brad serves as our voice for what is the right thing to do and constantly allows us to see what’s behind the customer’s decision journey when using the platform. I feel very lucky to have him on our team.

Ohad SternbergDirector of Professional Services, Simple


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