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Hi I’m Brad. I’m a UX/UI designer with over nine years of experience in product design across various industries. I work closely with clients, business analysts, product owners, developers, and designers to deliver outstanding products through my expertise and best practices.

Career Progression

Vodafone

Senior UX UI Designer | Mar 2022 – Aug 2024

My focus at Vodafone has been validating various initiatives designed to improve the digital purchase experience, in order to increase sales across the online store. My work included designing wireframes and prototypes, running unmoderated user testing sessions and presenting findings and key callouts to stakeholders, collaborating with different stakeholders including legal and copywriting, and working across multiple squads with other designers, product owners and developers, to enable initiatives to be shipped.

Service NSW

Senior Product Designer | 2020 – 2022

My time within the Digital Notifications team at Service NSW allowed me to level up on my UX research and validation skills, work with a number of cross-functional teams and contribute to the design system used across Service NSW. Working with the product owners and designers, I helped define the product roadmap and strategy, and structure the ways of working within the design team.

Clui

Lead UX UI Designer | 2017 – 2020

As Lead UX UI Designer at Clui, a SaaS LMS, I transformed a promising product into a scalable, user-centric learning solution. I managed the entire design process, from initial concepts to developer handover and QA. Working with clients such as Dreamworld and G8 Education provided valuable insights into LMS requirements and organisational impact. I created and maintained the Clui design system, and temporarily served as Product Owner, handling roadmap planning, strategy, sprint management, and team feedback sessions.

Simple

Product Designer | 2015 – 2017

Simple’s SaaS marketing performance platform gave me the opportunity to work on many different features over two years, while learning a lot about the end-to-end design process. Working with two other designers, and with a large team of developers, I was able to lead product features and design them autonomously, incorporating best practice examples and research, user testing feedback, and rapidly prototype to craft a final solution, to be handed over to developers. I served as the owner of a company-wide initiative of creating and managing the product style guidelines – improving the design consistency across the company.

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